Chapter 7 - Designing the Homepage
I found this chapter interesting because it explains how there is a delicate balance between getting enough information to grab the interest of the viewer and then overloading the homepage, just because you want to promote everything at once. I cannot count how many websites that I have been to that just listed and put every single link and advertisement they could think of on their homepage. It really made me not even want to look at their website, or even try to guess where to start.
The homepage should have the identity, a clear hierarchy, a search capability, a tag-line and some consistently updated material. When people visit websites they want to be able to find the identity quickly and then they want to be able to move through the page realizing who and what they are, as well as find the starting point to their search quickly. I also found it interesting about how pull-down menus can really hurt a website. Though they can be dynamic and cool, they actually hide a lot of links and can leave viewers confused and frustrated.
Here are some links to websites that talk further about these topics:
Tips from Susan Greene - Copywriter
Minimalist Navigation
10 Guidlines for Homepages
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